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商品編號： 9-514-C04 出版日期： 作者姓名： Douglas B. Holt 商品類別： Other 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
To maximize their effectiveness, color cases should be printed in color. Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill. Includes color exhibits.
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